Working draft. Licensing is a [future vision] ... not currently a live program. Economics are council estimates, not benchmarked against real dive-industry licensing comps. Express-interest CTA only until model is validated.
For dive shop owners + training centers · [future vision · launching after Florida 2026 proves the model]

Run a Diver Ready Day in your market.

Same festival format. Same sponsor pavilion. Same scalable 10-station model. Your venue, your community, your dive shop. We bring the playbook. You bring the divers. Express interest below ... formal applications open after the inaugural FL event proves the format.

The opportunity

Your shop. Your market. A weekend that pays for the year.

You already train divers. You already have a community. Imagine bringing 100 of them together for a Rescue Diver Ready Day at Lake Pleasant in Phoenix. Or Lake Mead. Or Casa Cenote in Tulum. Or Casino Point in Catalina.

You don't have to invent it. The format is built. The sponsor template exists. The brand has weight from the South Florida flagship. You bring the venue and the people. We bring everything else.

Six weekends a year. Done right. Could be the most profitable thing your shop has ever done.

What we provide

Everything except the venue and the divers.

01

The Diver Ready brand license

Use the master mark + sub-brand mark for your event city. Co-branded with your shop.

02

The 10-station playbook

Curriculum, scenario scripts, instructor briefing decks, equipment list, safety protocols.

03

Event ops template

Schedule, signage spec, registration flow, volunteer roles, day-of run sheets.

04

The sponsor pavilion model

Tier sheet, deliverables matrix, sponsor outreach scripts. National sponsors get rolled into your event.

05

Marketing kit

Landing page template, email sequences, social assets, press release boilerplate, photography brief.

06

Stripe-powered ticketing

The ticket platform. Working checkout. Automatic prereq emails. You collect via your account.

07

Instructor training program

Train your team to run the format. Certification track for licensee instructor leads.

08

Direct support from Natalee + team

Pre-event consult. Day-of phone access. Post-event debrief. We want you to win.

The economics

The numbers, plain.

License terms

Upfront · early licensees (first 5)$3,500per event city / year
Upfront · post-proof (Year 3+)$7,500per event city / year
Revenue share to Diver Ready18%of net ticket revenue
Sponsor activation share12%of local sponsor sold
Term2 yearsrenewable
Right of first refusalCity exclusiveduring term

Run the numbers

$41,175
($7,412)
$22,000
($3,500 sunk)
Net to your shop · before event ops
$24,572

[ESTIMATE] Council-derived figures, not benchmarked against actual dive-industry licensing comps. Excludes venue cost, instructor fees, food/beverage, gear, and licensee marketing spend. Real margins depend on your local cost structure. Verify against real comps before any contract.

Who this is right for

The shops we want as licensees.

Profile A

The PADI 5-Star + dedicated owner

You're a 5-Star IDC. You teach Rescue Diver every quarter. You have a community of repeat divers and a venue you can pull off event-scale logistics at. You're hungry to grow your impact, not just your revenue.

Profile B

The growing center building reputation

You're 3-5 years in, profitable, and ready to be known regionally. A well-run Diver Ready Day puts you on the map in your market and gives you a flagship event to anchor your year.

Profile C

The destination operator

Cozumel. Bonaire. Roatan. Tulum. You run a destination dive op that already attracts traveling divers. A Diver Ready Day becomes the reason a traveling group books their week with you.

How licensing works

From application to event day in 6–9 months.

01

Apply

Quick online form. Tell us about your shop, your venue, your market. Takes 10 minutes.

02

Vet + agree

30-min call with Natalee. We confirm fit, sign the license agreement, you pay the upfront fee.

03

Build

You get the playbook, the assets, the ticketing setup, and 8 weeks of weekly support calls.

04

Run

You execute. We're a phone call away on event day. Post-event debrief. You repeat next year.

Want to host a Diver Ready Day in your market?

The 2027 calendar will open for licensee applications after the FL inaugural event in June 2026. Express interest now and we'll loop you in on the founder briefing for shops considering hosting in 2027. [Future program. Not currently accepting commitments.]

Express interest in hosting